Mama and me

Sunshine stories

Explore the summer collection

Newbie limited edition

Mid-summer collection

Turtles by the Sea

Which print do you adore?

The gift shop

Whether it's for kids, baby or newborn, you'll find the perfect present here

Welcome to the magic world of Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. Clothing for premature, baby, kids, and women in timeless design, with care at the heart of everything we do. We offer a full-range wardrobe for children aged 0 months to 8 years.

The patterns are all hand-drawn in a soft color palette close to nature's very own shades. Garments to create a coordinated look with siblings. Garments to inherit. Nostalgic styles made to last. We love matching outfits. Match with siblings and moms. That's why we also offer a Newbie Woman wardrobe. Lovely pieces in the same beautiful patterns. The Newbie world even includes adorable additions to the children's room - Newbie Room Collection. Storage boxes, toys and play tents - perfect for transforming the room into beautiful fairytale settings.

So many treasures to love. We exist to make the future beautiful for generations to come.