Irn-Bru on why being ‘uncomfortable’ helps create standout work
Molly InnesHead of brand Kenny Nicholson says the magic of Irn-Bru is its ability to push boundaries “where others might not”.
Head of brand Kenny Nicholson says the magic of Irn-Bru is its ability to push boundaries “where others might not”.
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Recently promoted to chief brand officer, Maria Koutsoudakis says Vodafone is in a strong place to be pulling on its marketing levers with a new brand platform.
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Iconic brands used to be built on stature, says international beverages CMO Mark Kirkham, now they are as much to do with purpose, he argues.
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Marketers who ignore media channels with high ROI but little buzz could be doing themselves – and their function – a disservice.
Research from the Advertising Association finds that trust in advertising is growing, with the industry no longer the UK’s least trusted.
Former Motorway CMO and MoneySuperMarket marketing director Lloyd Page is tasked with boosting awareness and consideration of the direct-to-consumer brand.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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