DIGIDAY+ MEMBER EXCLUSIVES
Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
Warner Bros. Discovery has turned to programmatic guaranteed in its latest attempt to capture more ad dollars.
A look at Google's latest cookie extension
Media
Publishers’ Privacy Sandbox testing enters a ‘holding pattern’
Google’s Privacy Sandbox needs some work before publishers say they’re willing to dedicate time and attention to testing further.
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate’s recent ruling to ban it in the U.S.
Google and DOJ attorneys begin closing antitrust arguments
The day covered a number of key topics core to the case including search market landscape, search quality, alternatives options for users.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Digiday+ Research: Influencers see more Instagram engagement with still images than Reels
When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
Why former esports and digital media execs are forming a talent and content company to simplify the digital entertainment business
In recent years, talent management and content production have been two of esports organizations’ most successful revenue streams. Fixated is similarly producing original content and using it to connect gaming creators with sponsors, but without the additional overhead costs that come with having to manage teams of competitive gamers.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
Future of TV
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
Research Briefing: Frequency capping matters most on streaming platforms
In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.
Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.
Media Buying
Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
While TikTok’s future in the U.S. hanging in the balance, agencies are already adjusting social media plans and preparing contingencies with clients and influencers – despite not hearing a lot from TikTok directly at this time.
Google’s antitrust trial spotlights search ads on the final day of closing arguments
Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices.
How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
Podcasts
Research
According to Gartner, 30% of large enterprises will have deployed an internal talent marketplace by 2025. Most of those are powered by AI.
According to Gartner, 30% of large enterprises will have deployed an internal talent marketplace by 2025. Most of those are powered by AI.
As Pacsun celebrates one year on Roblox, it’s launching digital ads on the platform and expanding its Roblox game. In February 2023, Pacsun introduced “Pacsun LA Tycoon,” a Roblox game that immerses players in an L.A. lifestyle experience. It draws over 60,000 monthly active users and has seen 11 million total visits.
As Pacsun celebrates one year on Roblox, it’s launching digital ads on the platform and expanding its Roblox game. In February 2023, Pacsun introduced “Pacsun LA Tycoon,” a Roblox game that immerses players in an L.A. lifestyle experience. It draws over 60,000 monthly active users and has seen 11 million total visits.
Hilma is the latest digestive health startup to enter Walmart, as part of the retailer’s push to modernize this category.
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Member ExclusiveDTC Briefing: How promo code leaks are impacting profit margins
Hilma is the latest digestive health startup to enter Walmart, as part of the retailer’s push to modernize this category.