Reading is the most efficient way of learning new information. When we say “the most efficient,” we don’t necessarily mean the easiest or the fastest — we refer to how much information you absorb relative to the total content consumed. To understand this idea better, consider the following example. When you watch a video, you may feel like you understand its main argument perfectly well. But in most cases, you’ll struggle to remember it later. This happens because you’re passively consuming the video’s content without making the conscious effort to integrate the information and create new knowledge. In other words, your attention is drawn to the words and images but not to the ideas they’re supposed to represent. By contrast, the unique format of our magazine sparks the imagination and delivers complex ideas clearly, efficiently, and without any unnecessary distractions.