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  • Source a watch

    With over 20 years combined experience, Pride and Pinion have sourced some of the rarest and most sought after watches from around the world.

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  • Visit us

    Visit our boutique located in The Merchant Hotel, Belfast. Browse our extensive collection of luxury and vintage watches in comfort and privacy.

    Book an appointment 

  • Luxury watches

    A collection of all our watches, ready to buy online. All watches come with a 12 month Pride & Pinion warranty as well as fully insured free international shipping.

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New Arrivals

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Founder and CEO

Nico Leonard

Nico has been passionate about watches since his first Seiko at 16. Since then he's grown Pride and Pinion into one of the largest luxury watch dealers in the world. Determined to get every enthusiast their dream watch at a fair price, Nico is breaking down barriers in the watch industry and building a community of like-minded individuals who love watches.

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London watch show

Meet the team

Our team have over 20 years combined experience in buying, selling and sourcing the worlds best luxury watches. Professional and personable, we put integrity above everything else to give our clients confidence doing business with Pride and Pinion. We have a range of knowledge across all major watch brands and our experts are always available to discuss your next timepiece.

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The Vault at The Merchant Hotel

Our story

Nico Leonard started Watches NI in 2017. In 2019 he rebranded to Pride and Pinion and has since gone on to grow the business into one of the largest luxury watch dealers in the world. From a small townhouse in the Netherlands to a flagship store in the Merchant Hotel, Belfast. Learn about our history and heritage, why we love what we do, and the services we offer.

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Our brands

  • Official Stockists of Casio

    Official stockists of Casio since 2023. Whether you're just starting your collection with a G-Shock, or buying your third Daytona, everyone has time for a Casio.

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  • Sell your watch

    Integrity above all else, we know the watch market inside out and our in-house experts will keep you informed throughout each step in the process.

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283 total watches in stock

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Watch Accessories

Watch news

  • A Special Rolex Daytona For The 100th Running Of The 24 Hours Of Le Mans

    A Special Rolex Daytona For The 100th Running O...

    Nico van der Horst

    Exciting news from Rolex as the renowned brand unveils a special edition of the modern Daytona watch, paying tribute to the 100th year of the iconic 24 Hours of Le...

    A Special Rolex Daytona For The 100th Running O...

    Nico van der Horst

    Exciting news from Rolex as the renowned brand unveils a special edition of the modern Daytona watch, paying tribute to the 100th year of the iconic 24 Hours of Le...

  • A lawsuit has been filed claiming that a man expended $220,000 in the hope of purchasing a Patek Philippe watch, but ultimately did not receive the timepiece.

    A lawsuit has been filed claiming that a man ex...

    Nico van der Horst

    A man named Ali Rezaei had a strong desire to own a rose gold Patek Philippe Nautilus ref. 5980/1R. He approached his local boutique, Shreve & Co, a well-established authorized...

    A lawsuit has been filed claiming that a man ex...

    Nico van der Horst

    A man named Ali Rezaei had a strong desire to own a rose gold Patek Philippe Nautilus ref. 5980/1R. He approached his local boutique, Shreve & Co, a well-established authorized...

  • DIY: Caring for your Rolex Watch

    DIY: Caring for your Rolex Watch

    Madi Beattie

    Designed for daily wear and built to last longer than most lifetimes, Rolex Watches are fairly low maintenance. However, like anything mechanical, the precision movement inside your timepiece will need...

    DIY: Caring for your Rolex Watch

    Madi Beattie

    Designed for daily wear and built to last longer than most lifetimes, Rolex Watches are fairly low maintenance. However, like anything mechanical, the precision movement inside your timepiece will need...

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New watches daily, keep up to date

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