Summer 24 Part Four was crafted as an ode to the notion of home. Photographed against the rugged terrain of the New South Wales coastline, the collection celebrates the amaranthine beauty of long summer days in Australia. Recalling hazy afternoons beneath the sun, vivid hues and botanical motifs contrast against the sun-kissed landscape with buds of yellow, pink, and violet peaking through the foliage.
Embodying the spirit of escape, the campaign is underscored by a poetic retelling of summertime memories. Recalling the warm whispering wind, crashing shores, and peachy dusk skies, the campaign depicts the dreamscape of Summer as models Lili Sumner, Lily Vander Meeden, and Lauren Stevenson, meander through the native elements.
