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100% Vegan
Our products don't include any animal ingredients or byproducts.
Cruelty Free
We love all living creatures and have never tested on animals and never will.
Kind to Planet
We produce with post-consumer recycled and FSC certified materials.
Conscious Beauty
We develop formulas without harmful ingredients and we source ethically.
MEET THE ROYALS
Discover our limited edition Dark Reign Collection
IN THE NEWS
"From Temporary to Semi-Permanent, the Go-to for Colorful DIY Hair Dye"
"Lime Crime is known for its Technicolor shade ranges, brilliant wear and color payoff, plus a trustworthy dedication to experimental yet high-quality collections. "
"Megan Fox Has Never Had Hair as Bold as This "Red Velvet" Bob"
"THE Best Freckle Pens for a Natural, Sun-Kissed Look"